This Is The Woman...

I cannot be alone in loving these adverts, right?

French Connection is a bit of a hit and miss brand for me. To be honest, it's slightly out of my price range (I'm a broke student, blah blah blah) but I do own two dresses from there - and even though I bought them about four years ago, they are still two of the best and most simply brilliant pieces I own. So I suppose I am a fan, even if I rarely actually go there.

 

But I definitely think lately that there's been a move at French Connection to appeal to me. Well, not personally, to me... but you know. people like me. And you! Something just really really appeals to me about these adverts. It's the half-sarcastic tone, I think. French Connection do have a knack for memorable campaigns (remember Fashion vs Style?) but this is the best yet.

And did I mention that that beautiful blue trench should be in my life?

Comments

[R]

i'm liking these, any idea who the model is? and yeah, it's a lovely trench.

[Sarah]

What a great campaign - witty, tongue-in-cheek and it also shows off the product really well. I think I like the girl version more than the man version, although the man version does have bunny ears.

[Rosie]

mmm, drove past their Edinburgh branch today and noticed the ads and have since been meaning to eye up their collection, so they're doing something right! she is a pretty miss, though! i'm 100% buying into the hope of waking up looking like her, aha.

http://fanfareforlibrarians.wordpress.com/

[Amy]

R: No idea - if you find out let me know. She's beyond adorable.

Sarah: I know, right? Bunny ears + beard = WIN.

Rosie: Haha, I'm hoping for that too. :)